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Nutrox · 2008-05-25 #15

Quote: Originally Posted by mnsouth

i think we can all agree on that last part of your post nutrox

"Take Fi and FWA out of the equation and there is no way it would be getting as much attention/hype as it is getting."

But with that said, that�s what branding is all about, FI have spent alot of energy and time on building their brand so even when they release things like this it turns out big and that goes for every well known agency out there.

Yar, I think that is the main problem I have with things like this, it amazes me that so many people can't see past a brand name. Automatically giving product X a load of praise just because company X developed it seems ridiculous to me.

	Nutrox 17 Creative Assets	2008-05-25 #15
	Quote: Originally Posted by mnsouth i think we can all agree on that last part of your post nutrox "Take Fi and FWA out of the equation and there is no way it would be getting as much attention/hype as it is getting." But with that said, that�s what branding is all about, FI have spent alot of energy and time on building their brand so even when they release things like this it turns out big and that goes for every well known agency out there. Yar, I think that is the main problem I have with things like this, it amazes me that so many people can't see past a brand name. Automatically giving product X a load of praise just because company X developed it seems ridiculous to me.