Ultrashock Forums - View Single Post

Andy-M · 2008-04-07 #2

Are there limits on where ads for alcoholic beverages can run and what they can say?

Like ads for all other products, ads for alcoholic beverages must be truthful and any claims must be substantiated. In addition, alcohol ads by their content or placement may not be directed to underage consumers. Some broadcasters and publishers place additional restrictions on where or when alcohol ads can run. For more information about voluntary codes, self-regulatory programs, and industry "best practices" in the area of alcohol advertising, ask the FTC for its Report to Congress, Self-Regulation in the Alcohol Industry: A Review of Industry Efforts to Avoid Promoting Alcohol to Underage Consumers.

http://www.ftc.gov/bcp/conline/pubs/...s/ad-faqs.shtm

Judging from that text, if the social network has underage users who may see the ad, then it's not allowed (unless you have a way of only displaying the ad for people who are of age...i.e. over 18 or 21).

	Andy-M	2008-04-07 #2
	Are there limits on where ads for alcoholic beverages can run and what they can say? Like ads for all other products, ads for alcoholic beverages must be truthful and any claims must be substantiated. In addition, alcohol ads by their content or placement may not be directed to underage consumers. Some broadcasters and publishers place additional restrictions on where or when alcohol ads can run. For more information about voluntary codes, self-regulatory programs, and industry "best practices" in the area of alcohol advertising, ask the FTC for its Report to Congress, Self-Regulation in the Alcohol Industry: A Review of Industry Efforts to Avoid Promoting Alcohol to Underage Consumers. http://www.ftc.gov/bcp/conline/pubs/...s/ad-faqs.shtm Judging from that text, if the social network has underage users who may see the ad, then it's not allowed (unless you have a way of only displaying the ad for people who are of age...i.e. over 18 or 21).