To mark FWA‘s 8th Anniversary, FWA announces the launch of its biggest additional showcase to date and its latest daily destination…
FWA Theater: http://www.fwatheater.com/
FWA Theater is a new video showcase highlighting the most creative videos from around the world across a range of categories including: Hot Advertisements; Show Reels; Game Trailers; Motion – 3D – VFX; Animation; Virals & Various; Movie Trailers, Exclusives & Featurettes.
Launch content includes videos from the world’s leading: animators; motion graphics experts; special effects studios; movie studios; advertising agencies; video game companies; students.
FWA Theater is running on the new licensable video platform, FiV, from Fi. This drag-and-drop video viewing experience gives FWA’s users a seamless experience in watching the most creative videos in the world.
Yeah I like the site as well and I think the FiV platform is really nice but still needs some work I also had issues with the fullscreen feature and other stuff like the streaming of the videos isn’t working very well and the back button or deep linking doesn’t seem to be working at all.
- 18 May 2008 01:24 PM
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It is a nice application but I don’t think that it deserves all of fuss and praise it appears to be getting. Look past the “designer labels” and it is just a video player with a bit of extra functionality thrown into the mix.
It would be more impressive if it was an AIR application.
- 19 May 2008 11:04 AM
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That is basically what I said on the Think Swedish blog, although I said one week or less for a competent designer and programmer. ![]()
The “platform” is getting some very bad feedback though, mainly due to the number of bugs in the application. So much for Fi Quality.. or FIQ.. or FiQ.. or whatever it is now. I feel a bit sorry for the FWA though because the problems with the app are going to reflect badly on them as well as Fi.
- 20 May 2008 05:34 AM
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Because it can take a week to develop but months for coming up with the idea and years of experience with user-centered design ...that’s why
- 21 May 2008 08:40 AM
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I willing to bet that if you found a top-notch designer and a top-notch AS programmer who knows Flex/MXML, they could create something like FiV within eight days. One day to work out the features/functionality, one day to box-out the interface design for the main GUI and CMS, and the remaining days for the graphics and code creation. All of the layout flow, button functionality, drag and drop functionality, scrollbar functionality, video playback functionality, tooltip functionality, tab bar functionality, etc etc, has already been done and is available in the Flex framework.
Maybe no one has created something like FiV before because no one has been asked to develop something like FiV before, although saying that, how many Flash video players do you think are already out there?. It isn’t a question of “why didn’t you”, it is a question of “why didn’t you ask for it to be developed”.
Anyway, all of that aside, I still think a big fuss is being made over a glorified video player. Take Fi and FWA out of the equation and there is no way it would be getting as much attention/hype as it is getting.
- 21 May 2008 01:43 PM
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i think we can all agree on that last part of your post nutrox
“Take Fi and FWA out of the equation and there is no way it would be getting as much attention/hype as it is getting.”
But with that said, that´s what branding is all about, FI have spent alot of energy and time on building their brand so even when they release things like this it turns out big and that goes for every well known agency out there.
Seems like we have a challenge in this thread, so who will be the first to produce a similar solution to fi´s video platform and hand it over to the community? ![]()
Ah yes, as for bugs i actually didnt encounter any besides the drag and drop not working.
- 24 May 2008 05:02 PM
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[QUOTE=mnsouth;738637]i think we can all agree on that last part of your post nutrox
“Take Fi and FWA out of the equation and there is no way it would be getting as much attention/hype as it is getting.”
But with that said, that´s what branding is all about, FI have spent alot of energy and time on building their brand so even when they release things like this it turns out big and that goes for every well known agency out there.
Yar, I think that is the main problem I have with things like this, it amazes me that so many people can’t see past a brand name. Automatically giving product X a load of praise just because company X developed it seems ridiculous to me.
- 25 May 2008 05:25 AM
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Thanks for posting our new site Peter!
I’ve been reading this thread with interest and was determined not to rise to it but I can’t stop myself.
Nutrox, I don’t know what your beef is with FWA and Fi but I regularly see you bleating on about either or both given the chance.
This site is for FWA’s users and they are enjoying it. We have done well over 200,000 video streams in a week and 2TB of very fast Akamai bandwidth.
Why is it that people want to tear everything down here these days? I have been a member at Ultrashock for years and always found it to be a positive place with a good vibe yet recently all I see is Nutrox jumping over almost every thread with gloom. Seriously man, take a chill pill. We are trying to give people something to enjoy. If you don’t like what we are doing, do us all a favour and don’t visit our sites.
Sorry for the rant guys and hope at least some of you enjoy what we do!
- 25 May 2008 05:48 AM
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